“Hard writing makes easy reading. Easy writing makes hard reading.” William ZinsserĀ 

At the Institute for Thought Leadership (IFTL), we know that smart people with great ideas may struggle to tell a story from a fresh angle.

Too often, companies and individuals write articles that are salesy, dry, or read like a study.

Because of the uninteresting story angle and poor execution, they squander the chance to be seen as thought leaders in their field.

The Institute for Thought Leadership helps smart people write smarter.

We are a network of accomplished journalists who offer consulting, workshops, intellectual property development and editorial services.