Workshops

Helping
smart
people
write
smarter

Story-finding and writing workshops for companies and individuals

How to present yourself or your company as a thought leader by telling better stories

Workshop 1 – Story-finding workshops:

Thought leaders are those people who are seen as an authority in their niche subject because they can tell a good story and simplify complex ideas.

In these sessions, we define thought leadership, and participants are asked to express the ideas they want to be known for inside and outside of the organization. You will articulate the area in which you want to be seen as an authority, as it relates to your business.

From there, we brainstorm story ideas that will help you find new ways to communicate your ideas and make them accessible to a general audience. You will generate a list of ideas for stories and blogs that can be posted on your website, your organization’s page or shared via social media sites, like LinkedIn.

The focus of the workshop is on the story-finding process using the journalistic approach.

There is a three-step process to thought-leadership writing:

Step 1: Find it.

Find your thought-leadership niche

Step 2: Frame it.

Frame your thought-leadership stories

Step 3: Flesh-it out.

Write your thought-leadership stories

In the story-finding workshop, we cover steps 1 and 2.

Thought-leadership writing workshops for companies and organizations

After you’ve found and framed your thought-leadership stories, it’s time to write them

Workshop 2 – Thought-leadership writing workshops:

In full-day or two-day writing workshops, we define thought leadership, and participants are asked to express the ideas they want to be known for inside and outside of the organization. You will articulate the area in which you want to be seen as an authority, as it relates to your business.

From there, we brainstorm story ideas that will help you find new ways to communicate your ideas and make them accessible to a general audience. You will generate a list of ideas for stories and blogs that can be posted on your website, your organization’s page or shared via social media sites, like LinkedIn. We do this using the journalistic approach.

After the first break, participants begin drafting articles for publication that are based on their thought-leadership niche. For this, we also use tried-and-true journalistic techniques.

This workshop covers all three steps of the thought-leadership writing process:

Step 1: Find it.

Find your thought-leadership niche

Step 2: Frame it.

Frame your thought-leadership stories

Step 3: Flesh-it out.

Write your thought-leadership stories

Testimonials

“I got more insights on the topic of thought leadership as such, a better understanding of what it is that I want to talk about in a blog/on Instagram and how journalistic techniques might help. It was great inspiration to pursue my passion for writing.”

– Annegret Lipp

“I liked the mix between theory and then diving right into practicing and using what we just learned, which is for me the best way to do it.”

– Stephanie Huhn

“When I’m in conversation with Rhea, I touch things that I don’t touch alone.” 

– Private client

Clients: